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23-05-2011, 10:00 #1Клуб ВольвоГость Клуба Вольво
A true cosmopolitan turns 50 – the Volvo P1800 1961 – 2011
Planned in Sweden, designed in Italy, unveiled at the car show in Brussels, built in Britain and a huge success in the USA. The Volvo P1800 is perhaps Volvo’s most internationally renowned model ever and the one that arouses most emotions. In 2011 this remarkable people’s favourite turns 50. It was in 1961 that it entered production and reached showrooms after four years of careful planning and development, remaining in production for the next twelve years. From the sales perspective it played perhaps a marginal role for the company, but from the image viewpoint it played a far bigger role than any previous Volvo model – and few if any subsequent models have matched it image-wise.
23-05-2011 10:00 # ADS
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